Times Innovative Media Delhi Airport Advertising (TIMDAA) which has the advertising rights at Delhi International Airport has recently crossed 200 unique advertisers on its digital network. The network of 212 digital screens at the Delhi airport was conceived in late 2010 and went live in 2011 called "Channel-T". The Four minute loop is designed especially for the airport audience based on dwell time. To keep eyeballs coming back to the screens, there is a judicious mix of content and advertising.

An impressive list of achievements for this network includes the Digital Signage Expo Apex in 2012 for best technology and network and DOOHDAS for Apple interactive video wall in 2013.

Some of the prestigious advertisers on the screen are Apple, Yes bank, Samsung, Volvo, Total.

Rohit Chopra, CEO, TIMDAA says

Digital OOH (DOOH) is a readily accepted advertising medium abroad. It accounts for nearly one-third of all OOH spends in the UK. A lot of good, hard work has gone in to build this one of a kind network in India and we are happy to see that advertisers have embraced this media. I thank all the advertisers for their support and belief in us. We have expanded this network with large format digital walls and hope to deliver customer delight there as well. - Rohit Chopra, CEO

Two new large format digital walls have been installed in December of last year as a part of the Channel T network expansion and can be seen at T3 arrivals.