TIMDAA has been in the forefront, when it comes to bringing in innovative advertising and marketing solutions. To give brands an opportunity to engage their audience with interesting promotions, TIMDAA creates path breaking solutions for them to reach out to their audience directly. Promotions are designed around the product or brand. These promotions mimic & reflect the brand personality through an eclectic mix of creativity, imagination and smart execution.
Customized and crafted to suit a client’s need, these promotions are great from a marketing perspective as they are high on visibility and recall with high customer engagement. So, if you have a bright idea to promote your product, share it with us and we would love to build it into an exciting & effective promotion.
Here’s a quick look at some of the innovative promotions we have done for top-of-the-line brands:
MICROSOFT - TRAFFIC LIGHTS
When Microsoft launched Office 365, a Cloud solution, its primary aim was to convey that Office 365 is your virtual office anytime, anywhere. To recreate this messaging in an attractive, experiential setting, TIMDAA set up traffic lights at vantage points at the Airport with well-defined Office 365 messaging. People were excited at this interesting promotion and showed a great interest in the new product.
AMERICAN EXPRESS - VIRTUAL MANNEQUIN
The company wanted a 24 x7 connect with their customers. The idea was to drive the key benefits of the American Express card. Doing personalized demos had its limitations as it involved a lot of time & human effort. So, TIMDAA created a virtual mannequin for them in form of a lady and it was positioned in a high traffic zone. The key benefits were played round the clock and it appeared as if the lady was speaking herself. It was personal with minimal human intervention and yet extremely effective.
SWEDEN'S TREND SETTER EXCELS AT AIRPORT
The H&M bag fetched outstanding and incredible response at the Domestic & International Arrival Exit Gate, terminal 3. The arriving passengers couldn’t get their eyeballs away from the bag due to its size. The Kiosk got 100% visibility from the arriving passengers which fascinated their interests. The short campaign got abundant visiting cards in a very small span of time.
MICROSOFT - SEGWAYS
To further expand the reach of their Office 365 messaging, TIMDAA gave Microsoft mobile Segways that moved across the airport waiting areas. These Segways were attractively branded and Promoters on these Segways would reach out to people and show them Office 365 Videos and presentations on the Tablet right there and then. Interesting promotion, executed with great precision that allowed deep customer connect.
PERNOD RICARD INSTALLATION AT INTERNATIONAL DEPARTURE CANYON AREA
The existence of the Pernod Ricard installation at the International Departure Canyon Area, terminal 3 got an unbelievable response from the viewers. Present in the heart of the Canyon Area, Pernod Ricard got 100% visibility and attracted the passengers easily. Considering the tremendous response, the client has planned the campaign till January 2016.
HYUNDAI - OUTDOOR DISPLAY
Hyundai wanted a larger than life impact for its brands to zoom ahead of its competitors. TIMDAA specially created the largest outdoor site for Hyundai – a whopping 12000 square feet! The site went ahead to become a part of the Limca book of records. The impact was strong and recall extremely high!
VIEWERS GET CLOSER TO PEPPERFRY FURNITURE AT THE AIRPORT
Pepperfry Kiosk has bagged an amazing response at the SHA of Terminal 3. It is the only experimental Zone in the history of TIMDAA, which has successfully run for a year with numerous leads/ visiting cards fetched every day, the client hasplanned the campaign till February2016. The visibility of the kiosk is strategic and covers 100% of departing audience.
EXXON MOBIL CREATES FIRST-OF-ITS KIND INNOVATIVE BRANDING ON AIRSIDE OF DELHI AIRPORT
ExxonMobil is one of the largest of the world's Big Oil companies. Innovations have helped Exxon Mobil providing the energy fundamental to modern life – from the clean, efficient fuels that power today’s transportation to the natural gas that provides light and heat to homes and businesses.
Airtel
Creativity - ( Concept ) - 25%
Delhi IGI Airport- One of the busiest Airport with over 1 Million passenger per month.Premium passenger with high dwell attracts most advertiser to Airport to display their Brands. But due to high clutter of Brands communication trying to outshout each other often gets missed by RELEVANT audience.
Airtel wanted to promote itself as the Best Network for Video Experience in specific cities. Airtel had claim of Best Video Experience for specific cities. The challenge was to deliver the brand message to the relevant audience on Outdoor Display with minimum spillover and capturing the right TG at the right Place.
Presenting 'Airtel Destination Displays'
Innovation - ( Media Strategy & Plan ) - 25%
