MasterCard Swipes The Right Chord At Delhi Airport

Mastercard has been famous for its compelling and extensive advertising across the globe. The campaign at Delhi airport is part of their integrated effort to enhance their brand recall and boost the card payment transactions at the last touch point within the country. T3 is one of the most swanky airports and the ideal place for safe and big ticket card transactions. Focusing on the passenger traffic that is departing for international travel made apt sense as the cash currency carried would no longer be relevant. Using this as an insight mastercard targets an audience whose every transaction would be in a foreign location, at least for the next few days. Business and leisure travellers most often purchase in converted currency or USD, even though they can simplify the entire process and experience with card transactions. The campaign commenced in May 2012 and continued for a year and got the results it desired.